Brand24 vs Determ: Which Is The Best Media Monitoring Tool?

You’re faced with having to choose the perfect monitoring tool for your business. Although you’ve done your research, you are still unable to make a decision. Brand24 and Determ seem to be the most popular of this type of tool on the market. What features and integrations do they offer? How easily can you learn how to use them?

? Read Media Monitoring: The Ultimate Guide

We compared them side by side to give you a comprehensive overview. Both were tested closely to see which one helps solve users’ problems better. Do you want to know the score? Let’s find out.

Brand24 vs Determ Features 

When choosing a media monitoring tool, the range and variety of its features should be one of the most critical factors. The app should give you the ability to analyze mentions about your brand deeply and more effectively manage your brand’s reputation.

What features do Determ and Brand24 offer, and how do they work?

1. Supported platforms

Determ tracks the following sources: 

• Facebook,

• Twitter,

• Instagram,

• Youtube,

• Reddit,

• Tripadvisor,

• Websites,

• Blogs,

• Comments,

• and Forums. 

Brand24 tracks:

• Facebook,
• Instagram,
• Twitter,
• Tik Tok,
• Youtube,
• Podcasts,
• Images,
• Videos,
• Pinterest,
• Social,
• Reddit,
• Quora,
• Newsletters,
• Blogs,
• Forums,
• Reviews,
• News,
• TV Transcripts and much more.

Read BrandMentions vs Determ: A Side-by-Side Comparison of Two Top Media Monitoring Tools

2. Boolean search 

Determ provides a complex Boolean search. It’s a handy feature that, instead of simply searching for keywords, searches for context.

For example, you can track the keyword “pineapple” only if it’s mentioned in a recipe. This prevents you from finding irrelevant results. Brand24 offers this feature, too, but it’s minimal.

Brand24 enables only AND and NOT Boolean operators during project setup, and AND, NOT, IS, OR are available as filters in the search bar. Determ, on the other hand, other than these basic boolean filters, offers advanced ones such as: NEAR, AT LEAST, *, ?. These Boolean filters are also available in the search bar.

Read: Explaining Boolean Operators With Pizza

3. Real-time alerts

With Determ, you can set real-time alerts to be sent as notifications in the Determ mobile app, to an email inbox, or directly into a Slack channel.

Brand24 real-time alerts are also available on all plans.

4. Influencer identification

Determ and Brand24 both provide their own influencer score, which indicates how much authority an author has online (based on their number of followers) and how vital their mention is to your brand. Both applications place this metric in the filters section.

Both also offer a list of the top influencers who are writing about your brand

This is how it looks in Determ, as one of the charts in the influencer dashboard:

And this is how it’s done by Brand24:

5. AI

Determ also offers a powerful AI assistant called Synthia. Synthia has the ability to:

• understand the wider context
• easily identify sentiment and tone of voice
• anlyze any spoken language and give actionable insights

The entire summary by Synthia is available in a matter of seconds and it speeds up your processes and saves time and money.

Brand24 has a similar feature and it’s called AI report.

6. Historical data 

With Determ, you can see historical data going back up to 3 months, while Brand24 offers data up to 30 days old. 

7. Data export

With Determ, you can create three types of predefined reports – basic, advanced, and competitive. You have an unlimited number of reports to create in all plans. You can download particular sections from the report or export it whole as a PDF (in all plans) or as an editable document for your customization (.PPT). What’s more, you can design a custom dashboard in the Plus plan and download a branded report, adding your logo and choosing the color of the document.

Brand24 PDF and Excel reports are available on its Premium plan. You can choose which sections you want to have in the report and which data you want to include. Brand24 also offers branded reports.

8. Automated actions

A feature that makes Determ stand out over Brand24 is Automated actions.

If a mention includes particular keywords or comes from a certain author or website, you can trigger a specific action (set sentiment and/or tag mention). For example, if you would like to track online feedback about your product, you can set the tool to assign a ‘user feedback’ tag to those mentions that contain the keyword: “review.”

9. Filters

Filters are invaluable for simplifying the work. Because of this, we decided to focus on them more carefully. Both Determ and Brand24 provide similar filters that help you analyze and understand the results of mentions. 

Determ provides such filters (to track or exclude specific ones) as:

• language 
• location
• the sentiment (positive, neutral, negative, or undefined)
• author
• and influence score.

Moreover, it provides the function to “toggle” the sources (Instagram, Facebook, etc.) that will be tracked or exclude ones like Facebook pages, Youtube channels, websites, or comments from particular domains. This helps with narrowing down the results and easily researching a specific topic in-depth. Determ offers filtering for 107 languages and 250 locations.

What about Brand24? You can save filters and set email alerts. You can filter the results by:

• sentiment
• importance (based on source popularity, influence, etc.)
• Influencer score
• source
• and additional filters like interactions, number of visits, domain, public profile, date, mark, order, and visit

Brand24 offers filtering for 24 languages.

Ease of use Brand24 vs Determ

If one of these tools fits you in terms of its features, it’s time to find out if it is easy to use and master.

The better of the two should make your learning process as straightforward as possible and save you time and effort. When working with Determ and Brand24, how do they perform? Can you master them quickly? 

1. First impressions

Let’s start from the very beginning. Starting with both platforms is super easy.

They don’t require much information for signing up. In minutes you can create an account and see how the platforms work.

Both platforms have a tutorial that guides you step-by-step through the essential elements of the interface. Ease of setup and starting out is a big plus for both.

2. Interface

The Determ interface has a sleek, minimalist look. Everything is easy to understand, and you won’t feel overwhelmed by the data. All the sections and elements are clear and easy to read.

Brand24 has a more complicated dashboard that is much harder to figure out and navigate through. Initially, you may feel distracted by the amount of visible data. Even so, they are both dynamic and enjoyable to use.

3. Project creation

You can create a new project quite easily on both platforms. Immediately after you type in your keywords, you’ll get a mentions database.

Regarding Brand24, there is one more option – you can select a language for tracking directly after entering a keyword. Also, you can go into even more detail and specifically select the languages you want to track or exclude when creating a search query or editing an existing query. This helps you only see the results which are relevant to your business and target market.

On the other hand, Determ has a more detailed set of filters. It allows you to set the section in which the particular tracking keyword appears. There are four options to choose from: 

• All sections
• Title
• Description
• Text.

Moreover, Determ lets you choose your preferred language when filtering the results as well.

Read We Tried Out 6 Meltwater Competitors – Here’s Our Verdict

Ease of use score 

The Determ interface is easier to master and it’s more understandable for beginners. Creating projects with both applications can be done in just a few clicks and isn’t troublesome. The selection of filters in Determ is more user-friendly because you have a much more precise choice. More importantly, you can simplify your analysis by excluding sources, locations, or websites, etc., that shouldn’t be considered.

Brand24 vs Determ Integrations

Brand24 has a minimal number of integrations. It can only be connected with Slack (you get notified about new mentions in the team’s Slack channel).

Determ can be integrated additionally with:

• Zapier – which connects you to the thousands of apps that it supports 
• APIs – you can use Determ API to build own product or combine it with an existing service
• anything else you need – Determ can develop a customized integration, so clients’ needs are met even better

Integrations score 

Determ is the unquestionable winner in this category since it offers much more advanced and flexible integrations. 

Brand24 vs Determ Customer support

You can connect with Determ’s support team by email, phone, or live chat. If you have any problems, both Determ and Brand24 have one more option: video tutorials. 

Customer support score

Both applications provide high-quality customer service support and go head to head in various comparisons. Nevertheless, according to G2 reviews, users felt that Determ meets their business needs better than Brand24.

Many satisfied customers claim that Determ provides excellent customer service and always feel cared for.

“If something goes wrong, Determ provides great support for PR activities and great support for my team.”

Determ customer

Mobile app Brand24 vs Determ

Both Brand24 and Determ have mobile applications compatible with iOS and Android devices.

In the Determ app, you can set up real-time notifications about your brand mentions (which can be sent to your email inbox) and control your online social listening results. You can add new queries there and start tracking recent mentions. You can also have a view of basic reports from the app interface.

The Brand24 app has the same purpose – to control your social listening wherever you are. You can also create projects there and set up notifications, but only as alerts from the app. 

Mobile app score 

The Determ app has more options – you can view a report, add queries, and set up real-time notifications from the app or as emails. Furthermore, it is more straightforward to use, and the user experience is better. 

Final thoughts on Brand24 vs Determ: an overview

Both applications provide the same advanced features, and both are great tools that are easy to use and support your online brand’s image. However, Determ is a better option when you want to integrate a social monitoring tool with other existing systems that you already use and make your own “tool ecosystem.”

Other than that, Determ offers real-time results and tracing of all sources on all plans. Brand 24 doesn’t offer unlimited mentions as an option and its charts are limited depending on the plan you’re on. Determ offers historical data up to 3 months, compared to one month of data available in Brand24.

Overall, Determ offers a better value for money.

And that’s all, folks. If you want to try out Determ, book a demo and after talking to our experts you’ll recive a 7-day-free trial to take it on a test ride.