Discover the relevance of your every mention through reach and engagement metrics.
![data analytics_mention metrics](https://www.mediatoolkit-web-2022-staging.bwp.zone/wp-content/uploads/2023/03/Insights_mention-metrics.png)
Learn where your audience is most active
Discover the most popular sources and social media channels by topics you track and use that data to focus your communication efforts accordingly.
![Insights_source breakdown](https://www.mediatoolkit-web-2022-staging.bwp.zone/wp-content/uploads/2023/03/Insights_source-breakdown.png)
Measure public opinion and protect your reputation
Understand how people perceive your brand through online conversations and stay on top of any emerging negative press.
![Insights_sentiment analysis](https://www.mediatoolkit-web-2022-staging.bwp.zone/wp-content/uploads/2023/03/Insights_sentiment-analysis.png)
The most complete analysis of your online presence.
Get relevant metrics and data breakdowns of any topic on 100M+ online sources.
Gain a deeper understanding of your consumers
Get a well-rounded look into your audience with demographic data. Discover gender distribution and learn how each demographic perceives your brand.
![Insights_gender demographics](https://www.mediatoolkit-web-2022-staging.bwp.zone/wp-content/uploads/2023/03/Insights_gender-demographics.png)
Analyze your online presence over time
Regularly track the volume of your mentions and identify sudden ups and downs. Detect potential issues before they escalate or double down on positive publicity.
![Insights_mentions over time](https://www.mediatoolkit-web-2022-staging.bwp.zone/wp-content/uploads/2023/03/Insights_mentions-over-time.png)