As a content creator, your main job is to create content (well, duh). But what exactly does that mean?
In general, it means you have to create infographics, blogs, videos, animations, flyers, etc. which will then be used to represent the company you work for. You also need to think strategic, delve into keyword research, competitor research, SEO, etc.
In addition, you often need to manage accounts on almost your company’s social media channels. Meaning, you have to think of the best strategy how, what and when to post, come up with the idea, design and copy for each post and make it all look the best that can be – visually and content-wise.
? Read Creating a Marketing Strategy that Works: Benefits, Steps, Tools
With all of this in mind, sometimes creating content can be quite a challenge. You can’t find inspiration, you’re not satisfied with how your posts visually look, you don’t have time to manually post on social media, etc.
Luckily, there are many different tools to help you overcome these challenge. In this blog we’ll go through our favorite 5.
Bitly – URL Shortening
Let’s start with one of the basic rules of posting on social media – always shorten your links.
Why? Well for starters many social media channels have a character count for your updates. Besides, if you’re posting a link with many random characters in the URL it simply doesn’t look nice. It makes your copy look messy and takes up too much space. That’s why, before posting any link, shorten it on Bitly, a free URL shortening service.
Read Relevant Content: Consumers vs. Marketers
Buffer – Scheduling Posts
There are very few things that are as much time-consuming as manually posting social media updates. Not to mention the fact that you constantly have a task on your to-do list that you can’t scratch off. Luckily there are tools that can help you do the work in advance, and dedicate your time to something more creative.
Buffer is the perfect tool for scheduling posts. It’s easy to use and its free plan lets you connect your Twitter, Facebook, LinkedIn, and Instagram account to schedule up to 10 posts per each account at a time. That way, you spare yourself the time you would spend on manually posting on all of your channels.
Read 11 Tips to Make Content Marketing Work for Small Budgets
Visme – Designs
Not everyone is super talented when it comes to creating graphics. But when you’re a content creator, you’re expected to be able to create a visual, infographic or a presentation from time to time, whether it’s for your company website or social media channels. Visme to the rescue!
This presentation and design tool is great for content creators since it helps in designing presentations, documents, social media graphics, and more. Whether you need to make a social media header, a professional infographic or a wonderful blog header, Visme’s got it all. Whatever it is that you want to create, you can use Visme’s templates, adapt them or make your own, completely new designs and graphics.
Read 7 Ways Content Marketing Can Help You Recover Your Brand’s Reputation
Determ – Inspiration and More
As all content creators know, lack of inspiration sometimes causes desperation (rhymed this one accidentally). We’ve all been there – you’re looking at the social media schedule you need to make for the next month and nothing (good enough) comes to your mind. What to write about in your next blog and what to post on social media are just some of the questions that pop up in your mind but you just can’t think of anything.
This is where Determ comes to the rescue. This media monitoring tool gives you valuable insight into what the Internet is buzzing about and much more. It’s perfect for identifying popular topics in your niche which you can then use as inspiration for new content that your followers will engage with. But, finding inspiration is just one of the things Determ can provide content creators with. You can also use it to track what kind of content your competition posts, find influencers to collaborate with to create great new content, see what type of content your followers engage with the most, etc.
Read Why Marketing Professionals Need a Media Monitoring Tool
Headliner – Videos
Lastly, we come to another great free tool – Headliner.
You don’t want your content to be based only on pictures or animations as your followers might get tired of seeing the same kind of content over and over again. Spice things up with creating cool videos in which you can, for example, explain your company’s culture or their business. Headliner is the tool to use to create videos.
Conclusion
The world of content creation is constantly evolving, and staying ahead of the game requires the right set of tools. Thankfully, there are a variety of powerful resources available that can save the day and enhance your content creation process. From versatile design platforms like Visme and Headliner to efficient social media management tools like Buffer, these tools empower content creators to streamline their workflow and produce exceptional results. Additionally, Determ helps you follow trends, learn more about your target audience and get the always needed spark of inspiration for your next content piece. By harnessing the capabilities of these tools, you can elevate your content creation efforts and captivate your audience with compelling and professional content. So don’t hesitate to incorporate these invaluable tools into your toolkit and take your content creation to new heights.
