Social media, as we all know and witness, has become a major element in business marketing nowadays. Through social media, brands have an opportunity to reach out to their customers all over the globe, shape their brand image, raise their brand awareness, and much more. They are doing it on almost all social media platforms out there, from Facebook and Youtube to Instagram and Twitter.
? Read Creating a Marketing Strategy that Works: Benefits, Steps, Tools
Twitter is one of the most important social media platforms used for private and business purposes. For instance, as data shows:
- 23% of Internet users are on Twitter (source: Website hosting rating)
- 67% of all B2B businesses are using Twitter as a digital marketing tool (source: Oberlo)
- Twitter users spend 26% more time with ads than other social media users (source: Hootsuite)
Therefore, it should definitely be implemented in your brand strategy. But, how can you dig in deeper and get the most out of your Twitter activity? The answer lies in Twitter analytics.
By Twitter analytics, we generally mean gathering and analyzing Twitter data. The goal is to broaden your opportunities for business growth and for better understanding of your followers – whether you are gaining them or losing them, what type of content they engage with the most and more.
There are numerous tools to do these analyses for you. We’ve picked out the top 5 Twitter analytics tools to check out.
Top 5 Twitter Analytics Tools
#1 Twitter Analytics
Twitter Analytics is Twitter’s very own analytics tool. It gives you an overview of key dashboards where you can see your top-performing Tweets or find influencers.
Besides that, you can find out how people engage with your Tweets (how many times have they seen them, retweeted them, liked them, or replied to them) and videos (see your view rate, displays retention, and completion rate). All this data can be exported as a .CSV file.
Additionally, Twitter Analytics offers you an overview of your Twitter Ads campaigns. You can track your impressions, results, engagement rate, cost-per-result, and more.
Pricing: free
#2 Twitonomy
Twitonomy is a free Twitter Analytics tool that offers various types of analyses. For example, you can use it to get various insights on the people you follow and those who follow you. You can get detailed reports of anyone’s hashtags, tweets, retweets, replies, etc., and export them reports in Excel or PDF.
Or, you can use its Followers Report feature which will inform you of your followers’ influence, location, and interests. With Twitonomy you are even able to find out who doesn’t follow you back, track your follower growth over time, and more.
Pricing: free
#3 Buffer
Buffer is widely known as a social media scheduling tool, but it is also a great tool for Twitter analytics. With Buffer, you can measure your Twitter performance, get strategy recommendations or compare the results of your paid vs organic campaigns.
Besides that, you can use it to Measure stories, individual posts, and hashtags, track key engagement metrics and find out if you’re even reaching out to your target audience. It offers a free 14-day trial so you can try it out yourself.
Pricing: free 14-day trial, pricing starts at 35$/month.
#4 Determ
This award-winning media monitoring and social listening tool can be your go-to ally in various fields – from raising brand awareness and understanding your customers’ opinions to crisis-prevention and competitor analysis. As it tracks online mentions for 100+ million sources across the web, from blogs and forums to social media, it should be on your mind when deciding which tool to use for Twitter analytics.
You can track your keywords in Determ on various sources (Reddit, Facebook, Instagram, Youtube, etc.) and then customize it to show you only the mentions from Twitter or filter it out in the very beginning to track only the mentions of your keywords on Twitter. After that, the tool will give you a detailed analysis of all online mentions (or all Twitter mentions, if you decide to filter it out) of your tracked keywords – from number of mentions and total impressions to sentiment analysis and influencers who mentioned it the most, and these reports can all be exported to e-mail, Excel, PDF or Word.
Read 5 Tips on How to Follow Hashtags on Twitter
Pricing: Determ doesn’t have the pricing info available online, but the prices are available upon request.
#5 Quintly
Quintly is another media monitoring tool which offers a great solution for Twitter analytics. You should definitely give Quintly a try if you want to know how many followers you have over time and when you gain new ones, be in the know about your content and audience (how often and when you tweet, how many retweets you receive, what works best with your audience, etc.), or find out more about Twitter user interests (what they talk about besides your Twitter account).
You can request a demo to try this cool tool yourself.
Pricing: starts at 300$/month.
To Sum Up
When it comes to social media, Twitter is one of the most important platforms gathering a very specific community. If your brand uses Twitter and aims at the audience gathering there, Twitter analytics tools should be in integral part of your everyday life. Hope this overview helps when choosing the right fit!
