You’ve decided that your company needs a media monitoring tool, but you can’t decide between Determ and Mention? Here are both, face-to-face, with all their pros and cons.
Let’s see which features they have, their ease of use, the support you get, and what their prices are.
Features
One of the key factors when choosing a media monitoring tool is the scope of features each tool provides. In this process, it is always upon deciding which functionalities make the most sense for your company and can provide the best value for money.
Let’s see what both Determ and Mention cover.
Sources
Determ tracks over 100 million online sources, and these are:
- Facebook,
- Twitter,
- Instagram,
- Youtube,
- Reddit,
- Tripadvisor,
- Websites,
- Blogs,
- Comments,
- and Forums.
Mention tracks these sources:
- Websites,
- Blogs,
- Forums,
- Twitter,
- Instagram,
- Facebook,
- TikTok,
- YoutTube,
- Pinterest,
- Linkedin,
- Radio & TV (USA & Canada)
And though Mention offers some sources that Determ doesn’t, the biggest advantage of Determ is that they offer all sources on all pricing plans, whereas Mention covers only Websites, Blogs, Forums, Twitter and Instagram on all plans, the rest of the sources are available on higher paid plans.
Read BrandMentions vs Determ: A Side-by-Side Comparison of Two Top Media Monitoring Tools
Boolean Operators
Determ provides an advanced search option with Boolean Reports, which enables you to narrow down your search and get the most relevant results.
For example, you can track the mentions of the brand name Nike used in the same context as Cristiano Ronaldo and find out what kind of effect did these campaigns have.
Mention offers Boolean Operators as well, with limitations on keywords when setting up Alerts.
Alerts
Alerts are real-time notifications that you can set up in your media monitoring tool and that let you know when the keyword you’re tracking is mentioned online.
With Determ, you can get these notifications through Slack, email, or a mobile app. What is more, they are available on all plans and there are no limitations to how and how many you can set up. You can track 107 languages in 250 locations.
With Mention, there are a lot of limitations when it comes to Alerts. There are 3 types of Alerts and all of them are available only on the highest pricing plan. Even then, they’re limited to 20 a day, and 500 a month. Additionally, there are certain limitations when it comes to tracking languages – Basic and Standard Alerts track 10 languages, and Advanced 44 (which is the overall number of languages that Mention tracks).
Influencers
Both Determ and Mention provide a list of influencers. Those are online media, social media users, and profiles that represent the advocates of your brand. Determ offers the list of influencers by source, sentiment, engagement or reach, and it displays the number of mentions by a specific influencer:
Mention’s influencer list looks like this:
AI
Determ also offers a powerful AI assistant called Synthia. Synthia has the ability to:
- understand the wider context
- easily identify sentiment and tone of voice
- anlyze any spoken language and give actionable insights
The entire summary by Synthia is available in a matter of seconds and it speeds up your processes and saves time and money.
Mention doesn’t have a similar feature.
Historical data
Historical data refers to the mentions of your desired keyword before you created your query. Both Determ and Mention offer this in their plans.
With Determ you receive from 1 to 24 months of historical data, depending on your pricing plan. Additionally, you can get more upon request which is paid additionally.
Mention offers historical data only at the highest price plan and it’s an add-on, available on demand and then deducted from the available mention quota, leading to the need to upgrade the plan.
Demographics
Demographical data provide an additional context to your mentions and give an extra dimension to your data and analysis.
Determ provides demographic information on gender, in detail:
- Percentage Of Sentiment Per Gender
- Gender Distribution
- Percentage Of Gender Per Sentiment
- Mentions Over Time (Per Gender)
- Locations (Male And Female)
- Word Cloud (Male and Female)
- Emoji Cloud (Male and Female).
Demographics is available to users on Plus, Premium and Multibrand Plans.
Mention doesn’t offer information on demographics.
Data export
Determ offers three types of predefined reports in all pricing plans – basic, advanced and competitive, with demographics available in the highest pricing plans. All plans allow you to create an unlimited number of reports. You can also download specific sections of reports or the whole report in PDF or as an editable document ready for customization (PPT). In addition, you can create a custom dashboard (available on higher pricing plans) or create a branded report which you can edit with your logo and colors.
Mention, on the other hand, offers custom reports, scheduled reports, white-label reports and exports only within their most expensive pricing plan.
Automated actions
Automated actions enable you to group and filter your feed additionally. They function on the basis of predefined conditions that you can set up in your account. And when a mention includes a particular keyword or comes from a specific source, you can add a tag to it or set sentiment.
For example, if you’re following customer satisfaction in comments, you can set the tool to assign a “negative feedback” tag whenever a mention contains the keywords: bad, terrible, disappointing, unfriendly, etc.
Determ offers both adding a tag and sentiment to a mention, without any limitations.
Mention has a similar feature called auto-tag, which has limitations – you can create only 100 tags for each alert and tags can contain up to 100 keywords.
User Experience
Now that we have the features figured out, let’s take a look at the tools and the overall user experience. Are they user-friendly? Do you get the information you need asap?
Let’s check it out!
Setting up your first query
Registering to both tools is fairly simple. You can create your account in a matter of minutes and check out how each respective platform works.
After logging in to your Determ account, you’re led to a dashboard that allows you to create your first query:
What’s great about it is that you can immediately choose whether you’re interested in tracking a specific keyword, like your brand name, a key person or a specific competitor, or you’d like to track a particular source, like a specific social media profile or website.
Once you’re done setting up your query, you’ll be led to a very clean dashboard:
In a matter of seconds, you’ll get a list of your mentions and on the right side you can choose among sources, sentiment, tags, and you can filter the feed by language, reach, virality, etc.
Mention dashboard has a slightly more complicated look which is a bit harder to navigate through. Still, it’s also very dynamic offering a range of options to explore.
Customer Support
Both Determ and Mention have customer support available by email, chat or phone. In addition, they both provide video tutorials.
But though they both provide excellent customer service, Determ’s support is one of its main strengths. And judging by the reviews on G2, with a score of 9.7 it’s really hard to beat. The quality of customer support in Determ is of utmost importance, and to make sure that their customers are satisfied they offer guided onboardings on higher pricing plans.
Mobile App
Both Mention and Determ have mobile applications compatible with iOS and Android devices.
Determ app allows you to set up real-time notifications about your brand mentions. These can be sent to your email inbox or Slack. Additionally, you can add new queries and track recent mentions. You can also have an overview of basic reports from the app interface.
Mention’s app helps you get real-time alerts on time, retweet on the tweets that use your company name and other aspects, analyze your online presence, etc.
Final thoughts on Mention vs Determ
You can use both platforms to monitor your brand reputation and look for business opportunities. They are easy to use, and they will both be powerful allies in your daily business activities. Though they provide very similar features, with Mention has an additional option offering social media management. However, Determ is a much better option if you’re looking for better value for money since it offers unlimited options within multiple features, sometimes even starting from the smallest pricing plan. In addition, when it comes to pricing Determ custom-tailors its pricing based on their customers’ needs.
Other than that, Determ offers real-time results and tracing of all sources on all plans and enables you to set up an unlimited number of alerts, also on all plans. This will give you a better overview of your brand image as a whole and you won’t have any limitations in protecting your reputation and solving crises.
If you want to give Determ a test ride, leave your contact details and we’ll show you around. We’re sure you’ll love the journey.
