Founded in 1993, Bingo d.o.o. is the biggest retail and restaurant chain in Bosnia and Herzegovina. With headquarters in Tuzla, the company currently has 222 open stores and around 9000 employees. That makes Bingo d.o.o. the biggest company and the biggest employer in Bosnia and Herzegovina.
We talked to Tatjana Paunoski, Head of PR and Marketing at Bingo d.o.o., who explained to us how Determ helps them with everyday tasks. Tatjana has been working in Bingo d.o.o. for 15 years and has been the head of the department for the last six years. In their work, they cover digital and trade marketing, as well as PR. They’ve been our clients since the beginning of 2016, and before Determ, they didn’t use other tools for monitoring online media.
Challenge
Tatjana says that the goal is to maintain their leadership position in retail and justify the position of the most desirable employer in the country.
Solution & Impact
According to Tatjana, they became aware of Determ after one of our Salespeople contacted them and explained all the benefits the tool can offer. The call came at the right time because Bingo d.o.o. was just starting to get serious about their social media planning – they’ve opened an Instagram account and started posting more on Facebook. Before Determ, they were only following the number of shares they got. Aside from social media, they wanted to expand the monitoring of their mentions on media outlets with which they were not in close contact.
Along with reducing the amount of manual work, Tatjana emphasized that Determ helped them track their competitors more easily and comprehensively. As she puts it – you can track your brand and other brands and then compare the results to see where you stand when it comes to PR activities. The most important thing, she says, is the ability to sum up the whole department’s work and monitor PR activities and customers’ reactions on social media.
When it comes to features, Tatjana really likes the sentiment analysis and the fact that she gets information in real-time. Also, she likes that the tool is user-friendly and useful and the fact that our customer support is always there if she has any questions.
When asked what advice she would give to people who are thinking about purchasing Determ, she said:
