Get unfiltered public opinion
Tap into the wealth of online discussions and opinions. Discover what matters most to people and filter that data down to gender segments, location or specific topics.
Track media coverage, news and press releases
Stay in tune with how the media and the public perceive you at any given time with mention tracking and sentiment analysis.
Monitor and protect your reputation in real time
Public scrutiny and criticisms are unavoidable. Catch any negative comments and coverage on time, and prevent a crisis from escalating beyond your control.
Keep an eye on opposing candidates or parties
Benchmark public opinion and popularity against your opposition to learn who gets more positive or negative publicity. Compare your performance across different channels and regions.
Inform your campaign with unique insights
Create a campaign message that speaks to your audience
Keep up with online discussions and trending media coverage to discover what issues or causes your constituents are most passionate about and learn about their experiences.
Keep up with campaign performance in real-time
Analyze public reaction to specific topics or people - across different channels, gender segments or location. Address key pain points you discover along the way and capitalize on channels with the biggest reach and influence.
Manage your media presence after the campaign
Generate campaign summary with AI Synthia and discover highlights and suggestions for your next steps. Learn what channels were the most successful and whether you collaborated with the right media and influential personas.